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Fashion To Figure was co-founded by brothers Michael and Nicholas Kaplan, two of Lena Bryant's great-grandsons. The Kaplans' father, Steven, had been president of Lane Bryant until its sale to The Limited Inc. in 1982. Previously, Nicholas Kaplan had served as a Saks Fifth Avenue department manager and buyer, general merchandise manager at Bluefly, and co-founder of the Designer Warehouse liquidation chain. Michael Kaplan had served as an analyst at Lazard and had previously co-founded an online shopping community for plus-sized women with RRE Ventures. Having grown up hearing stories about how their widowed great-grandmother supported herself by selling the first maternity and full-figure dresses available to American women, Michael and Nicholas Kaplan have explained in interviews that they were drawn to the opportunity to carry on their family's tradition. The brothers took as the company's mission "to make people's lives better through the ultimate full-fashion experience. "